Similarly to other services: there is an element of customization. I believe you take a short quiz just to determine some personal characteristics such as hair type, and skin type.
I've never actually received a Birchbox before, because it was only available in the US, and so if I do end up purchasing one it really will be new to me. I will however, be expecting it to be nicely packaged! I haven't had a subscription box in a while so it will definitely be nice to get something new in the mail (along with my credit statement).
Birchbox is $10 + 4.95 for shipping and taxes which puts it at a slightly higher price point - TopBox is $12 a month.
What I noticed on their website that did seem interesting was one of their incentives for posting reviews:
So although it does seem a little more expensive, you supposedly do receive a few dollars back in credit to spend on future purchases. I'm interested in learning more about this (they probably have a similar promotion going on in the states).
Will you be subscribing to BirchBox? Let me know, along with any other boxes you are currently subscribed to1